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Expected value (or expectation value or EV) is a term used in probability theory and statistics and is defined as the sum of all possible values for a random variable, each value multiplied by its’ probability of occurrence. In terms of betting, EV is what you can expect to win or lose if you were to bet on the same ...

As defined by Dek Terrell of Kansas State University in an article published in 1994 in the Journal of Risk and Uncertainty, The “gambler’s fallacy” is the belief that the probability of an event is decreased when the event has occurred recently, even though the probability of the event is objectively known to be independent across trials.” In simplistic terms, ...

Value in terms of betting is a term you may have heard a lot about. It has caused hours of debate with people on either side of the argument holding very strong views. What people mean when they talk about value in terms of betting is the price, or odds, that they want to back or lay a selection at ...

Youwin are among the newest additions to the online bookmaking market.  It has been created by a collection of some of the most successful people in the betting world. Youwin is registered and operates out of Malta. Youwin was founded in 2005 and is gradually emerging as one to watch in the online betting industry.  It is one of a ...

Unibet is an online gambling company that offers online poker, online casino, scratch cards, sportsbook, live in-play betting, bingo and soft games. Unibet was founded in 1997 and its company headquarters are in Malta, where they are also registered. The company is owned by the Nordic OMX listed Unibet Group plc whose CEO is Henrijk Tjärnström. The company turned over ...

The TonyBet sportsbook offers fixed odds sports betting on a range of sports and special events with competitive odds and a good range of betting promotions. TonyBet also provides access to Poker, Casino and Live Casino, but this review will focus on the sports betting aspects of the site. The origins of TonyBet date back to 2003 when OmniBet was ...

Smart Live Sports is part of the Smart Gaming Group is a company registered in England and Wales. They own one of the fastest growing live interactive casinos in Europe and now offers fixed odds on a large range of sports. Customers have the freedom to bet as little or as much as they want on a selection of exclusive ...

Sport Life Betting Limited is a marketing partner of Playbay Malta Limited, a gaming company offering online Sports Betting for real money which is registered and located in Malta and has a class 2 license from the Lotteries and Gaming Authority (LGA) in Malta. The sportsbook is compliented by casino and poker products, delivered stylishly across web and mobile platforms ...

SBO Bet offers a complete suite of gaming products catering for all sports betting, casino and games players, so it’s no surprise they were awarded Asian Operator of the Year in 2009 and 2010. They have also been the betting partner of no less than five Premier League football clubs; West Ham, Southampton, Hull City, Swansea City and Norwich City. ...

NetBet (formerly branded Bet770), while being a young sportsbook, is going from strength to strength and is easy to use.  It provides a fair amount of markets and has an incredibly strong customer service system. The 770 group holds a good reputation in the gaming industry, and the recently upgraded sportsbook at NetBet shares a part of that good reputation ...