Unibet Review

Unibet is an online gambling company that offers online poker, online casino, scratch cards, sportsbook, live in-play betting, bingo and soft games. Unibet was founded in 1997 and its company headquarters are in Malta, where they are also registered. The company is owned by the Nordic OMX listed Unibet Group plc whose CEO is Henrijk Tjärnström. The company turned over £138.3 million in 2009.

Unibet is one of the largest online gambling operators in the European market, with a reported 5.1 million customers worldwide. Unibet’s principal market areas aside from the Nordic region are Belgium, the Netherlands, France and the UK.

Unibet won the EGR Sports Betting Operator of the year award in 2006,2008, 2009.


Unibet re-launched on a new software platform in 2013 and introduced a new sign up bonus to coincide with a multi-million media campaign promoting its new, improved service.

New players can bet with up to £20 risk-free by keeping the winnings of their initial bet or getting the stake back as a free bet if it loses. The wagering requirement is 6x deposit and bonus before the bonus and winnings can be withdrawn.

During the 2010-11 football season, Unibet has offered a Champions League refund on Correct Score, Half-Time/Full-Time, First and Last Goalscorer bets for Champions League games ending 0-0.

Unibet do not advertise as many regular promotions as some  big name sportsbook bookmakers. However, they do regularly email their customers to notify them of their latest offers.


Unibet offer a very extensive range of betting options on their sportsbook which includes Football, Basketball, Ice Hockey, French Horse Racing, Tennis, Handball and even rarer betting oppertunities such as Chess, Water Polo and Beach Soccer.

A move to its new platform in April 2013 is focused on the UK market and sees a much improved horseracing betting service and fractional odds.

An extensive amount of markets are available for European and International Football leagues, including the Premier League, Serie A, Primera Division, The Championship and the Champions League. In addition, betting is available in one form or another for many of the smaller leagues such as the Finland football leagues, the Mexican Primera and even markets available in Guatemalan football. As of writing this review there are over 3,000 markets available for Football, as such it is very well represented.


Unibet’s website is clean and clear, easily navigable and loads smoothly. Each page follows a similar house style and colour scheme.

Unibet’s website is viewable in a number of different European languages including all major languages in the Nordics, Central Europe, Southern Europe, Eastern Europe and the Baltics.

Unibet offer a number of deposit and withdrawal methods including Visa, Visa Electron, MasterCard, Bank Transfers, Neteller, paysafecard, UKash and more. Withdrawals are known for their promt timing, with most withdrawals processed within 24 hours.

Unibet are proprietors of their own software, which has a reputation for being reliable, fast and very easy to use.


Some of the sports you want to bet on may not be screened live on TV, but you can still tune into hundreds of events for free with Unibet TV.

Football fans can enjoy free coverage of Spanish La Liga, Itaian Serie A , Dutch Eridivisie, and English Championship games along with action from around the globe from places such as Australia and Brazil.

Tennis coverage includes Australian Open and Wimbledon along with ATP events ans Unibet claim to stream more tennis matches than any other TV broadcaster. Other sports offered on Unibet TV are basketball, handball, snooker, darts, table tennis, squash and badminton.

The only requirement for Unibet customers is that their account is funded or they have placed a bet within the previous 24 hours in order to watch live streaming events.


When creating your Unibet account, you are guided through smoothly through information boxes for each Question that needs to be answered. The registration form is simple, takes only a matter of minutes and is completely hassle free.

Unibet is listed on Stockholm’s Stock Exchange and all indications suggest the organization is financially sound.

There are a number of ways to contact Unibet including a live Chat service available on their Contact Us page available from the About Unibet link in the top right. A number of Customer Service numbers are also available

0800 013 1571                  UK Free Phone Customer Service line
00 44 207 949 0088          International
0800 331 6049                  UK Freefax
00 356 21 33 35 77           International

Email support is also available through a link on their Contact Us page, similar with the Live Chat service. Payment and E-mail services are limited outside Office Hours, however, other Customer Service methods are available 24/7.