bet365 Review

Bet365 is among the world’s top online bookmakers with a customer base in excess of nine million across 200 different countries.

Bet365 Group Limited is based in the UK and licensed by the Gambling Commission and their Poker, Casino and Games operations have been licensed in Gibraltar.

Bet365 is a family owned business based in Stoke-on-Trent with Peter Coates being the largest shareholder. Mr Coates is also the owner of English Premier League club, Stoke City FC.

For the year ending March 2013 Bet365 had profits of £179M with turnover of almost £20 billion. Active users of the Bet365 platform exceeded over two million in the year and Bet365 now employ over 2500 staff.

Bet365 can boast the widest selection of good quality betting offers of any internet bookmaker in the UK. Bet365’s headline, £200 Welcome Offer is probably the best of its kind and is supplemented by other standard offers such as the football “bore draw refund” and “Channel 4/1” offer to name but a few.

Bet365 lead the market with their popular Sportsbook offers and bonuses which are generally focused on football and horse racing, sports that Bet365 have found to be of most interest to its customers.

All bet365 offers:
£200 Welcome Bonus
Best Odds Guaranteed (UK and Irish Horse Racing)
Channel 4/1 Offer (Channel 4 Racing)
Feature Race 4/1 Offer (Selected Horse Racing)
Best Price Promise (Channel 4 Racing)
Pay Out On Disqualified Horses (UK and Irish Horse Racing)
5p Rule 4 Waiver (UK and Irish Horse Racing)
Sky Dogs 2/1 Offer (Live Sky Greyhound Racing)
£50 Initial Mobile Bonus (All sports on Mobile)
100% Euro Soccer Bonus (Football)
Bore Draw Money Back (Football)
50% Parlay Bonus (NFL, NCAAF, CFL, NBA, NCAAB, MLB and NHL)
50% Euro Basketball Bonus (Basketball)
Extra Time Chance (Rugy Union and Rugby League)

Bet365 were among the pioneers of in-play betting and quickly established a comprehensive in-play service. The range of in-play betting opportunities offered by Bet365 remains superior to the majority of competing bookmakers with over 50 in-play markets often available during a live football match.

Bet365 offer a comprehensive coverage of sports betting markets and they have a good selection of special betting markets including politics and popular TV shows such as X Factor, Strictly Come Dancing and I’m a Celebrity. Bet365 closely monitor breaking news and react quickly to offer odds on many topical issues such as “Next Manager” betting.

Football Odds Compilers work to low profit margins to ensure Bet365 odds are attractive to customers in search of the best value. Bet365 also provide a good selection of betting opportunities on financial markets including the FTSE, Dow Jones and currency markets.

The Bet365 website runs on proprietary software and is acknowledged within the online betting community to be one of the fastest betting sites available. Bet365 have a simple “one wallet” system which allows customers to play Poker, Casino, Games and Bingo through one account with a single password and payment method.

Bet365’s modern website follows the familiar design adopted by many online sportsbooks with a list of sports on the left hand side. Bet365 have designed the web pages to be easy on the eye yet they are packed full of information and services. Offers and promotions are featured to the right of the home page and one click provides access to Bet365 Extra, the home of live video streams, promotion details, results archive, mobile betting and betting help.

Bet365 can be viewed in seventeen different languages and odds can be displayed in decimal or fractional.


Bet365 utilise the page header to direct customers to other gambling areas such as In-Play, Poker, Casino, Games and Bingo whilst the main body of the home page features current in-play betting when applicable or upcoming feature sports events. Customers navigate to Bet365’s sports via the sidebar which lists all but a handful of sports, which can be found by expanding the link. Bet365’s bet slip functions as you would expect, but lacks important information in some circumstances. For instance, when selecting a draw or tie, the competitors’ names do not appear on the bet slip, which means you must be careful building multiple bets if you want to avoid going back to change selections later in the process.


Bet365 customers can log on to their account using their mobile phone and bet on the vast majority of Bet365’s range of sports betting markets, including in-play betting. Access to Bet365’s mobile friendly site can be made with any internet enabled phone including the iPhone as no special application is required. Bet365 currently offer a Free £50 bet to all customers using their mobile betting service .


At bet365 you have the opportunity to track your selections and Cash Out at a point of your choice to take a return before an event has finished.

Partial Cash Out gives you more control over your bets and allows you to Cash Out a bet in its entirety or you can partially Cash Out your bet, whilst leaving the remainder of your stake to run to give punters the best of both worlds.

Cash Out is available on selected events, fixtures and markets both pre-match and In-Play, on single and multiple bets, for a variety of sports including Soccer, Tennis, Horse Racing, Cricket and Basketball.


Bet365 offer the most comprehensive range of live video streams showing top class sport from around the globe. Customers are required to log in and either have a funded account or have placed a bet within the last 24 hours to watch the free live sports streams including European football, basketball, tennis and many more.

bet365 ask those wishing to watch live UK horse racing provided by the likes of Racing UK and At The Races to place a bet of at least 50p, which can be as a win single or 25p each-way. Customers also get access to an archive of past horse racing videos which are free to view.

Mobile customers with iPhone, iPad or Android devices can now watch live sports streamed direct to their smartphone or tablet.

Each year bet365 show over 40,000 live streamed sports events via the bet365.comwebsite.

AUDIO Bet365 offer free audio service which covers live UK horse racing, UK greyhound racing, football and cricket.


Bet365 have teamed up with Bet Radar to offer comprehensive form and statistics for Football and other major sports. Bet365 also provide full form, statistics and results for UK horseracing and is one of the few online bookmakers to provide US horseracing and sports statistics.


Peter Coates began his bookmaking business in 1974 when his company ran a chain of betting shops in the Midlands and North West under the Provincial Racing banner. In 2005, the company was branded as Bet365 and the chain of 50 betting shops was sold to Gala Coral for a reputed £40M as the business moved its resources into online gambling.

In 2000 Denise Coates took the bold decision to buy the domain for £10,000 and the inspiration for the business was born. Bet365 now has over 2000 employees and is ran on a day to day basis by Denise and John Coates, the daughter and son of the Chairman Peter Coates.

Bet365 developed their own software for the sportsbook platform and continue to invest heavily in ensuring that their software is the No1 in the industry. In 2011 Bet365 announced a planned £60M further investment in new server technology alone as it moved from a managed hosting solution to one that is designed, built and maintained in house.

Denise Coates received a CBE in the 2012 Queen’s new year honours list for services to the community and business